eufy recently launched their re-brand as part of a one day global multi-event. The event had two parts: a daytime experience and an evening reception. During the daytime, media guests in NYC were able to visit the "eufy Smart House" and try out the recently released devices with a 1:1 intimate experience.

The evening event included media, retail customers, community members, and influencers from the NYC area. At this event, eufy unveiled their new line of smart home security devices and appliances. They also had a guest speaker, security expert Ralph Echemendia, who talked about the future of security and privacy.

New York, NY
September 2023
Client: Eufy Security